The challenge
Radiant Skin Solutions needed a website that could present Emma's virtual skincare guidance professionally while making it simple for visitors to understand the difference between the free consultation and the longer Clear Skin Acne Program.
The site also needed room for the personal side of the brand: who Emma is, her own skin journey, frequently asked questions and the necessary policies, without making the experience feel heavy or clinical.
Scope and requirements
The project needed to bring the key parts of the client's offer together in one coherent website and make the route into external booking clear.
The concrete scope included:
- Home, Services, About, FAQ and Policies
- Clear presentation of the free virtual consultation and the six-month acne program
- Personal profile and Emma's own skin journey
- External booking flow with consistent CTAs
- Responsive layouts with dedicated mobile navigation
- SEO metadata, sitemap and core production-ready technical structure
The solution
A five-page marketing website was built with a calm visual direction, large editorial typography and clear routes into booking. The home page brings the brand, services, Emma, skin journey, process and FAQ together into one coherent flow.
The Services page goes deeper into the two service journeys, while the About page gives Emma's background and personal approach room to stand on their own.
Key design decisions
The two service journeys were presented separately because visitors needed to understand the difference between the free consultation and the longer acne program without having to decode one combined service description.
The personal About page and skin journey were given their own place in the information architecture. The client's own material and images are part of the story rather than generic decoration.
The mobile experience is not simply a scaled-down desktop page. It uses compact navigation, a vertical hero and content prioritised for a narrow viewport.
The result
Radiant Skin Solutions has a completed live website on its own domain with five primary pages. Visitors can see the different service journeys, get to know Emma and continue into the external booking flow.
The client's words
“Thank you so much for making my website come to life!! I appreciate you and all your help so much :)”